01
Commercial Engine Diagnostic
$10k
2-week fixed-scope diagnostic across all 10 pillars: the interactive scorecard, a 90-minute working session, and a board-ready written report. The wedge — every engagement starts here.
The revenue engine your growth depends on.
You've achieved product-market fit, but founder and hero-led selling doesn't scale, and a VP of Sales can't manage a system that hasn't been built. Foundry GTM forges that system across ten pillars, so the next stage of leadership inherits an engine, not a mess.
Operator-ledPMF → predictable scale10-pillar frameworkFunded or bootstrapped
The framework
Ten pillars. Four tiers. One commercial engine.
Each tier builds on the last — and inside each tier sits the pillars that make it real. Scroll to see the engine assemble.
Tier 01 · Pillars 01–03
Foundation
The numbers and clarity every other commercial decision rests on.
01Pillar
Unit Economics
CAC, payback, LTV:CAC, GRR, NRR, Rule of 40 — known cold.
02Pillar
ICP & Buyer Personas
Tighter ICP → higher win rates, shorter cycles, lower CAC.
03Pillar
Motion & Methodology
Match the motion to deal size — velocity vs. complexity.
Tier 02 · Pillars 04–06
Funnel & pipeline
Stages with real exit criteria, lead ops, and the capacity math behind every hire.
04Pillar
Sales Funnel & Stages
5–7 stages with written exit criteria and CRM enforcement.
05Pillar
Lead Operations
Scoring, routing, and first-response SLAs that stop the leaks.
06Pillar
Pipeline & Capacity
Coverage ratios and the capacity model behind every hire.
Tier 03 · Pillars 07–08
Team & accounts
Architecture and account strategy that carries you upmarket without collapsing economics.
07Pillar
Team & Segmentation
Who to hire next, and how to organize them by segment.
08Pillar
Account Strategy
Named accounts, tiering, and multi-threading upmarket.
Tier 04 · Pillars 09–10
Execution
Documented plays, enablement, the stack, and the operating rhythm that makes it stick.
09Pillar
Enablement & Plays
Repeatable plays, objection handling, and battlecards.
10Pillar
Stack & Operating Rhythm
The tools and the cadence that make the system stick.
Why ten
Each pillar is necessary. Together they're sufficient.
The pillars don't substitute — they multiply. Six strong pillars and four weak ones isn't 60% of a scalable engine. Compounding is brutal:
All ten strong
1.0×1.0×1.0×1.0×1.0×1.0×1.0×1.0×1.0×1.0
=1.00of a scalable engine
Four pillars weak
1.0×1.0×1.0×1.0×1.0×1.0×0.8×0.8×0.8×0.8
=0.41— a 59% drag on every dollar
See where your engine actually scores across all ten pillars.
Founder outcomes
Less chaos. More signal.
A company that can sell without only you.
A sales motion that runs on the system, not on founder or hero selling.
Forecast confidence, clear stage definitions, and an operating rhythm the team respects.
Sharper hiring scorecards, ramp plans, and capacity math behind every headcount decision.
A commercial story that holds up — whether your next step is a raise or profitable growth.
Engagements
Productized around confidence, momentum, and proof.
Every engagement starts with the diagnostic, converts urgent gaps into a playbook or a pillar sprint, and retains high-fit teams through fractional execution.
02
Sales Playbook v1
$20k
4–6 weeks. An 8-section commercial operating system covering all 10 pillars — ICP, personas, plays, objections, battlecards, MEDDIC setup, hiring rubric, ramp, segmentation, named accounts, and cadence.
03
Fractional CRO
$15k–$30k/mo
3 month minimum, 1–2 days a week, deliverable-focused. The high-touch tier that funds the rest — limited to three concurrent clients.
04
Pillar Sprints
$8k–$12k
À la carte engagements that fix one pillar fast: unit-economics audit, ICP workshop, funnel rebuild, lead-ops foundation, capacity model, account planning, and more.
Not sure which engagement fits? The scorecard surfaces it in 8 minutes.
Built for
Companies with product-market fit — typically $1–10M closed by founders or first reps — that have hit the wall where founder- and hero-led selling stops scaling. Built first for funded Seed–Series A startups, and for any sales org that needs real operational sophistication.
Not for
Pre-PMF companies still searching for the core buyer, teams that want a traditional advisory deck, or teams unwilling to make operational change.
Commercial Engine Diagnostic
Ready to make growth intentional?
Walk through all ten pillars, get calculated metrics and benchmarked flags, and leave with a prioritized 90-day action plan for scaling beyond founder-led sales.